What this policy covers
Chiropractic Company runs 20+ neighborhood chiropractic clinics in Greater Milwaukee. This policy covers our website, chiropracticco.com.
Your health records are covered by our Notice of Privacy Practices. That notice explains how we use and protect health information from your care.
[Counsel to review/complete: legal entity name(s), which websites and clinics this policy covers, and how it relates to the Notice of Privacy Practices.]
What we collect on our website
Information you give us
You choose what to send us through our website forms.
- Appointment and offer requests: name, phone, email, clinic, preferred time, and an optional short reason for your visit.
- Insurance checks: the same details, plus date of birth, insurance company, member ID, and optional photos of your card.
- Contact messages: name, phone, email, clinic, and your message.
- Newsletter signup: your email address only.
- Referrals from professionals: [fields on the referral form]
Please don’t include detailed medical information in website forms.
Information collected automatically
Like most websites, ours collects some information when you visit.
- Pages you view and buttons you click.
- Your device and browser type, and your general location based on your internet address.
- How you reached us, such as an ad click ID or campaign tag in the link.
- A random visit ID for your browser session. It helps us see which pages lead to booked appointments.
Cookies and similar tools
We use cookies and browser storage to keep the site working and to measure how it’s used.
[Counsel to review/complete: list of cookies and tools, and the cookie settings or consent tool, if any.]
How we use information
- To answer your requests and schedule appointments.
- To check your insurance coverage before your visit.
- To send the newsletter, after you sign up and confirm your email.
- To understand how people use our site, and to improve it.
- To learn which pages and ads lead to appointments.
- To keep our site and forms working, and to stop spam and misuse.
- To meet our legal duties.
[Counsel to review/complete: statement on whether we sell or share personal information, and any state-law disclosures.]
Analytics, advertising, and health information
We use analytics tools, such as Google Analytics, to see how people use our site. We may also use advertising tools, such as Google Ads, to reach people.
Our site sends these tools only limited facts. These include the type of event, such as a button click or a sent form, the page, and the clinic you chose.
We never send names, email addresses, phone numbers, dates of birth, insurance details, or visit reasons to analytics or advertising platforms.
No health information goes to advertising platforms.
When a website visit leads to a booked appointment, our server tells Google Ads. It sends only the ad click ID and the type of event. It never sends names, contact details, conditions, or appointment notes.
The service that receives our website forms is HIPAA-ready. It has signed a business associate agreement (BAA) with us.
[Counsel to review/complete: full list of analytics and advertising tools, and a review of the setup against current HHS online tracking guidance.]
Your choices
- Newsletter: use the unsubscribe link at the bottom of any email.
- Texts: [how to stop texts, such as replying STOP]
- Cookies: change your browser settings to block or delete cookies. [Cookie settings link]
- Google Analytics: you can install Google’s opt-out browser add-on.
- Your information: contact us to ask what we have, or to correct or delete it.
[Counsel to review/complete: privacy rights under state law, and how we verify and answer requests.]
Children
Our website is meant for adults. Parents and guardians can request care for a child.
We don’t knowingly collect information online from children under 13.
[Counsel to review/complete: children’s privacy statement.]
How we protect information
We use reasonable safeguards to protect the information you send us. Our website uses encryption (HTTPS) to protect forms as they’re sent.
No website can promise perfect protection. Please don’t send detailed health information through forms or email.
[Counsel to review/complete: safeguards description and how long we keep form submissions and newsletter data.]
Other websites and services
Our site links to services run by others. These include our online booking, our supplement Marketplace, and maps.
Their own privacy policies apply when you use them.
[Counsel to review/complete: names of third-party services and links to their policies.]
Changes to this policy
We may update this policy. When we do, we’ll change the “Last updated” date at the top of this page.
[Counsel to review/complete: how we give notice of important changes.]
Contact us
Questions about this policy or your information? Contact our Privacy Officer.
[Privacy Officer name], Privacy OfficerChiropractic Company
[Mailing address]
[Phone] · [Email]