About Chiropractic Company

Serving Milwaukee since 1982. Here’s our story.

Trusted, personal care in neighborhood clinics throughout Greater Milwaukee.

Our story

From one practice to 20+ neighborhood clinics

Dr. Bryan Gerondale founded Chiropractic Company in 1982 as a single practice. We’ve been part of Greater Milwaukee ever since.

Today we’re a network of 20+ neighborhood clinics, from Mequon to Muskego and from the East Side to Oconomowoc. We’re still locally owned and operated.

Our doctors have cared for more than 400,000 patients. Many of them have left 1,400+ five-star Google reviews.

Read how Dr. Gerondale got started.

Our mission

Improve lives.

It’s why we listen first and look for the cause of your pain. It’s also why we keep our clinics close to home and work.

Our promise to you: More life in every day.

Our founder

How it started: four P’s

Our founder learned the keys to success almost by accident. He calls them the four P’s.

Dr. Bryan Gerondale knew early that chiropractic was his calling. He’d talk about it with anyone who would listen.

At Palmer College of Chiropractic, he wasn’t satisfied with good grades. He wanted great ones, and he graduated with a 3.90 GPA. He also worked with as many patients as he could to build his skills.

After school, he wanted a practice of his own. In 1982, he opened Gerondale Chiropractic Clinic in Glendale. His first team member was Cindy Strigel, CT, CRT, and the two of them built the practice together. Cindy is still with us today as our Business Manager.

Patients liked the care they got and told their friends, and the practice grew. In 1998, Dr. Gerondale’s best friend, who owned Hernandez Chiropractic Clinic in Shorewood, became seriously ill. He asked Bryan to help him and his family. Bryan didn’t think twice. He went all in, caring for his friend’s patients alongside his own.

With two clinics, the practice needed a new name. In 1999, Gerondale Chiropractic Clinic became Chiropractic Company. Dr. Gerondale also saw that helping more people meant finding doctors who shared the same passion and purpose. That idea still guides us.

Today, our team of nearly 100 doctors and clinic staff works in 20+ neighborhood clinics. Whether you’ve been with us one day or 40 years, Dr. Gerondale says, you’re part of the family.

“If you work your four P’s, you’ll have an extraordinary life.”

Dr. Bryan Gerondale, DC, CCSP, founder

Dr. Gerondale’s four P’s

  1. Passion

    He knew early that chiropractic was his calling.

  2. Purpose

    He wanted to be the best at it, and to help as many patients as he could.

  3. Practice

    He studied hard and worked with every patient he could to sharpen his skills.

  4. Plan

    He set out to build his own practice, then a network of doctors who share the same drive.

How we care

How we care for you

Every clinic follows the same approach. It starts with a conversation.

  1. We listen first

    Your doctor asks what brings you in, your health history, and what you want to get back to.

  2. We look for the cause

    We examine how you move and take X-rays only if needed. We look for what’s behind the pain, not just the symptoms.

  3. Natural, drug-free care

    Our care is hands-on and drug-free. Your plan is built around your condition, history, lifestyle, and goals.

  4. You choose your care

    Your doctor explains what they find and talks through options. You decide what’s right for you.

  5. The same doctor, visit after visit

    You see a doctor who knows you and your goals as your care continues.

Milestones

Our story so far

  1. 1982

    The first practice opens

    Dr. Bryan Gerondale opens Gerondale Chiropractic Clinic in Glendale.

  2. 1998

    Helping a friend

    Dr. Gerondale takes over Hernandez Chiropractic Clinic in Shorewood to help his best friend and his family. It becomes our second clinic.

  3. 1999

    Chiropractic Company is born

    With two clinics, Gerondale Chiropractic Clinic becomes Chiropractic Company.

  4. 2001

    Growing north

    Poethke Bowe Chiropractic in Mequon joins Chiropractic Company.

  5. 2005–2010

    Growing across Milwaukee

    Practices on Milwaukee’s East Side, in Germantown, and in Brookfield join the network.

  6. 2012

    A leadership team for a growing network

    Dr. Kent McLeod becomes Chief Operating Officer, and Dr. John Corsi becomes Chief Financial Officer.

  7. 2013

    Into the Third Ward

    Third Ward Chiropractic joins us.

  8. 2015

    First Best of Milwaukee win

    Chiropractic Company is named a Best of Milwaukee winner for chiropractic. See all our awards.

  9. 2016–2018

    West and north

    Clinics in West Allis, Oconomowoc, Greenfield, Milwaukee North, Menomonee Falls, Grafton, and Waukesha join the network.

  10. 2019

    Official chiropractors of UWM Athletics

    Our doctors begin caring for University of Wisconsin–Milwaukee athletes. The same year, our Brookfield clinic wins our first Top Choice Award, and our West Allis North clinic joins us.

  11. 2020

    Physical therapy joins the team

    Physical therapy is added at select clinics. Franklin and Cedarburg clinics join us.

  12. 2021

    South and southwest

    Muskego and Cudahy clinics join us. Our Menomonee Falls clinic is a Best of Milwaukee winner for physical therapy.

  13. 2025

    Hales Corners and New Berlin

    Two more neighborhood clinics join the network.

  14. Today

    20+ neighborhood clinics

    More than 400,000 patients cared for. Chiropractic care at every clinic, with physical therapy and massage therapy at select locations.

Practices that joined us

Many of our clinics began as trusted neighborhood practices that chose to join Chiropractic Company.

See all 34 practices that have joined us
Practices that joined Chiropractic Company
JoinedPracticeClinic today
1998Hernandez Chiropractic ClinicShorewood
Sept. 2001Poethke Bowe ChiropracticMequon
Dec. 2005Chiropractic Care Center – EastsideMilwaukee East
June 2008Family Care ChiropracticGermantown
Feb. 2010Nemetz Chiropractic Healthcare ClinicBrookfield
July 2010Johns Chiropractic Clinic—
Jan. 2013Third Ward ChiropracticMilwaukee Third Ward
Jan. 2016Craig L. Jordan, DCWest Allis
Sept. 2016Wellness Way ChiropracticGreenfield
May 2017Kemp ChiropracticMilwaukee North
May 2017Chiropractic Care Center – Menomonee FallsMenomonee Falls
April 2018Grafton Chiropractic (Meske & Ziegler)Grafton
June 2018INVIVO WellnessWest Allis
Nov. 2018Bergman ChiropracticWaukesha
Feb. 2019Michael Wichgers, DCWest Allis North
Feb. 2019Shane Huber, DCBrookfield
Nov. 2019JHM ChiropracticFormer location
Dec. 2019Brad Nelson, DCWest Allis North
April 2020Chiropractic Care Center – FranklinFranklin
Aug. 2020Lake Country Chiropractic (Joshua Fritz, DC)Former location
Sept. 2020Nowak ChiropracticGreenfield
Dec. 2020Cedarburg Chiropractic OfficeCedarburg
May 2021Affinity Family Chiropractic and WellnessMuskego
Aug. 2021Nyland Chiropractic ClinicCudahy
Oct. 2021James Bykowski, DCCudahy
May 2022Dauk ChiropracticBrookfield
May 2022Healthwise ChiropracticFranklin
Aug. 2022Peter R. Raether, DCGreenfield
Aug. 2022Hruby Chiropractic WellnessGreenfield
April 2023Chiropractic & Wellness GroupWest Allis North
Dec. 2024Heffernan Chiropractic (Kujawa)Waukesha
June 2025Align Modern WellnessHales Corners
July 2025Scott Simkowski, DCNew Berlin
Oct. 2025Advanced Family ChiropracticMuskego

Were you a patient at one of these practices? Call the clinic listed to schedule your next visit.

Leadership

The people behind our clinics

Meet the people who lead our network of neighborhood clinics.

Cindy Strigel, CT, CRT

Business Manager

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Why Milwaukee trusts us

Trusted by Greater Milwaukee since 1982

Personal care in neighborhood clinics, with more than 1,400 five-star Google reviews from real patients.

400,000+
Patients cared for
1,400+
Five-star Google reviews
20+
Neighborhood clinics
1982
Serving Greater Milwaukee since
  • Best of MilwaukeeRecognized 13 years
  • Top Choice AwardsRecognized 7 years
  • UWM AthleticsOfficial chiropractors since 2019

Winners and finalists, including our doctors and practices before they joined us. See every award, with sources

Common questions

Questions about Chiropractic Company

Dr. Bryan Gerondale, DC, CCSP, a Palmer College of Chiropractic graduate. He opened his first practice, Gerondale Chiropractic Clinic in Glendale, in 1982. In 1998 he took over his best friend’s Shorewood practice, and in 1999 the two clinics became Chiropractic Company.

Since 1982. We started as a single practice. Today we have 20+ neighborhood clinics across Greater Milwaukee.

Every clinic offers chiropractic care, custom orthotics, and nutritional counseling. If your doctor recommends a supplement, you order it online through your clinic’s store. Physical therapy is offered at Menomonee Falls, Waukesha, and West Allis North. Massage therapy is offered at Hales Corners and Oconomowoc.

Yes. We’re locally owned and operated, and we’ve served Greater Milwaukee since 1982.

We listen first and look for the cause of your pain. Care is natural and drug-free. Your doctor explains what they find, and you choose your care.
Start today

Ready to get back to doing what you love?

Find a neighborhood clinic close to home or work. A doctor there will listen and help you understand what’s going on.

More life in every day.

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